Case study
Reasons to visit
How might we help travelers understand the essence of a destination?
Context
If you’re interested in taking a trip to a new place and you ask your friend who’s been there about it, what would you expect to hear?
Pain points
There was no richness to convey the essence of a destination nor context as to why these places are important.
Process
After many rounds of user reasearch, distilled down what travelers are interested in when visiting a place. We put together and tested prototypes.
Results
Travelers can now get an overview of the reason to visit their destination with things to see and do organized around those aspects.
User satisfaction survey +15%