Google Shopping
Making deals more discoverable
PROCESS
How might we make it easier for shoppers to find deals on Google?
Context
With current economic pressures, most shoppers are looking for discounts on their purchases.
Google gets an estimated 3 billion shopping-related queries per day.
How might Google make it easier to discover deals offered by merchants?
Pain points
Shoppers are usually interested in finding deals on the products they’re looking to purchase but find them difficult to find and understand.
How can Google make deals more discoverable and understandable?
For example, the badging and annotation framework is confusing…
Explorations
Where would be helpful to show product deals and what’s the right UI?
How can we simplify the badging?
Which badge styling is right?
Where is the best position of the badge?