Brand Store Entry Points

Google puts emphasis on presenting product and web results in a a consistent and efficient manner. However, Google would like to provide an area for brands, especially small businesses, to communicate their brand voice.

Brands understand the value of listing their products on Google Search but can get frustrated by the lack of 'voice' their brands have. They would like more presence to convey their brand story and identity.

We explored several directions: For categorical results (running shoes, make-up) how can we show relevant brands with more than just a logo? How can we scale depending on the assets available? Can we include video assets from the brand or influencers? Can we provide deep links to product categories?

Key explorations included collage layouts using product imagery, lifestyle photography integration, and scalable templates that worked regardless of asset availability. We prototyped approaches ranging from minimal (logo + tagline) to rich (hero video + product grid + brand story).

The Brand Stores feature gave brands unprecedented ability to tell their story within Google Search results. The scalable design system accommodated brands with minimal assets through to those with rich media libraries.