Google Shopping
Giving brands more voice
PROCESS
How might we give brands more voice and identity on Google?
Context
Google puts emphasis on presenting product and web results in a consistent and efficient manner. However, Google would like to provide an area for brands, especially small businesses, to communicate their brand.
How might we provide an entry point from the search results to this page?
Pain points
Brands understand the value of listing their products on Google Search but can get frustrated by the lack of “voice” their brands have.
Brands would like more presence to convey their brand on Google.
Explorations
For categorical results (running shoes, make-up) how can we show relevant brands with more than just a logo (such as product or lifestyle images)?
Can we include video assets from the brand or influencers?
Can we provide deep links to product categories?
How about using a collage of products?
How can we scale depending on the assets available?
How would the collage scale?
