Google Shopping
Black Friday deals experience
PROCESS
How might we make Google a great place to shop for Black Friday deals?
Context
36% of people in the US look for the best deals on Google during Black Friday.
This translates to roughly 70 million shoppers using Google for finding Black Friday deals
How can Google make shopping for Black Friday deals a better experience?
Pain points
Searching for Black Friday deals returned web results and answers but was not product-forward or browse-able. This experience was not conducive to getting a broad overview of what deals were happening during the biggest shopping season of the year.
Shoppers expressed disappointment with Google compared to other major shopping sites
Shoppers search for seasonal deals with a variety of queries.
Explorations
What is the right emphasis to put on the deals header?
Results
Stylized header
Stylized header with popular category navigation carousel
Category modules
Set of category carousels with popular products
Category sub-page
Category sub-page mirroring general deals experience
Entry from “Black Friday”
Entry point from the general “Black Friday” subject page
Entry point from SRP
Entry point appears within product search results.