Helping travelers experience a destination

How might we help travelers understand what there is to see and do at a destination?

Google Travel offered limited information about what to do at a destination.

(just a list of top 10 places of interest)

A whole segment of activities & experiences was missing.

When planning their trips, travelers spend a lot of effort jumping between multiple travel sites to research and book their itineraries.

Google could be helpful in providing one place to book flights, hotels and experiences for travelers.

What is the best way to display information for experiences?

Is it better to be more inspirational with photography or more information-rich with text?

What is the right density and layout for exploring experiences?

Experience list and leaf page

Rome

Experience list and leaf page

Lake Tahoe