Google Shopping
Retail promotions
PROCESS
How might we surface retail promotions better on Google?
Context
Retail promotions on Google can offer many benefits for merchants. Google could, however, improve the performance of these promotions and bring more value to shoppers by focusing on these three points:
Enrich the experience
Improve the quality
Expand the coverage
Pain points
Finding promo codes and coupons is a task for which users reported low success rates.
Considerations
There are three different types of promotions to consider
Surfaces where promotions can appear
User journeys and suggested solutions
Explorations
What is the right mix of lifestyle imagery, brand prominence, product photography and promotion information?
Results
Promotion annotation
Revealing retail promotion through inline promotion annotation attached to relevant web result.
Promotion module
For categorical queries (e.g., “women’s puffer jackets”) a promotion set module with relevant store promotions.
Promotion sheet
Tapping on a promotion from the module reveals a bottom sheet with products associated with the promotion.
Offer annotation
When a product is covered under the promotion, the code button and “with code” annotation clarifies the conditions of the price