Featured Bundles

Bundles are deeply woven into how games are marketed, sold, and discovered. For consumers, they're often one of the best ways to get value, and for the industry, they're a core tool for managing the long tail of game sales and platform engagement.

Developers invested time creating bundles but saw low conversion due to poor discoverability. Users browsing the store had no easy way to find, compare, or understand the value proposition of bundles versus individual purchases.

We explored bundle presentation within product pages, dedicated bundle sections in the store, and comparison interfaces that clearly communicated savings. We also designed the foundational UX for a future Season Pass feature.

Prototypes tested bundle card designs, savings visualization approaches, and placement within the store browsing flow. We iterated on how to clearly show what's included in a bundle versus individual purchase prices.

The redesigned bundle experience improved discoverability and provided clearer value communication. The design system established for bundles laid the groundwork for the upcoming Season Pass feature.